Brand strategy built by humans.
Meet Noah
Student Director at TYB
Noah grew up in the music scene via the family disco business. At a young age, he started learning not only about how music moves people, but also it’s history and impact on culture. He has dedicated his life to listening, learning and teaching. He’s worked with brands like Red Bull, Champion, Duke University, Scratch Academy and teaches a class called The History of Culture of the DJ at UNC Chapel Hill. Jodi leads a team of DJ’s, all collaborating to make sure you get the best tracks and the coolest mixes.
Meet Farah
Chief Brand Enthusiast
Farah was making mix tapes back in the 80’s with the rest of the team, but she’s also spent the past 20 years working in creative agencies building brands. She’s responsible for making sure that your brand’s DNA comes through in every music asset. She will guide the creative development process to make sure it’s easy and fun, plus she’ll help you build a plan to use your music assets and achieve marketing goals.
Meet Akash
Chief Operating Officer
When he is not in the gym or out with friends, Akash is helping brands figure out what actually connects with their audience. From product drops and campus activations to market research and social campaigns, he works to turn student insights into real results. Marketing may look fun on the surface, but Akash makes sure every campaign has a purpose, a plan, and measurable impact.
Meet DJSicknis
Chief Techie
A long time DJ and music enthusiast but a solution architect by trade. Pete is just as talented when it comes to tech as he is music, so he is responsible for all of the infrastructure and technology that makes Tune Your Brand operate as digital music first organization. Don’t worry, he still gets plenty of time on his turn tables.