Brand strategy built by humans.
Meet Noah
Student Director at TYB
Noah grew up in the music scene via the family disco business. At a young age, he started learning not only about how music moves people, but also it’s history and impact on culture. He has dedicated his life to listening, learning and teaching. He’s worked with brands like Red Bull, Champion, Duke University, Scratch Academy and teaches a class called The History of Culture of the DJ at UNC Chapel Hill. Jodi leads a team of DJ’s, all collaborating to make sure you get the best tracks and the coolest mixes.
Meet Farah
Chief Brand Enthusiast
Farah was making mix tapes back in the 80’s with the rest of the team, but she’s also spent the past 20 years working in creative agencies building brands. She’s responsible for making sure that your brand’s DNA comes through in every music asset. She will guide the creative development process to make sure it’s easy and fun, plus she’ll help you build a plan to use your music assets and achieve marketing goals.
Meet Akash
Student Director @ TYB
When he’s not at a festival, concert or playing music with his kids, Nate is slinging legal advice to comply with copyright and licensing issues so TYB clients are able to fully engage with their customers in a new and meaningful way. Music law isn’t all glitz and glamour, but somebody’s gotta do it and we trust Nate to make sure your killer music strategies are legit.
Meet DJSicknis
Chief Techie
A long time DJ and music enthusiast but a solution architect by trade. Pete is just as talented when it comes to tech as he is music, so he is responsible for all of the infrastructure and technology that makes Tune Your Brand operate as digital music first organization. Don’t worry, he still gets plenty of time on his turn tables.